Textual Analysis of film trailers - 4

Textual Analysis

The Dark Knight Rises

1. This trailer contains speech both voice-over and diegetic, also contains symbolism which refers to the Batman logo of the Christopher Nolan series. Music and sound are included and sound effects combine with the music very dramatically.
2. This film is an action adventure film based on the comic books of Batman and a series of 3 films directed by Christopher Nolan. 
3. This film is aimed at fans of previous comic books and those who watched the previous two films of the same series (The Dark Knight in articular became one of the highest grossing films ever made). Those who enjoy action and violence and fighting would also be on the list.
4. This trailer makes me feel very excited because the previous two films were incredibly entertaining and the first Batman films I liked. The film also concludes the story which also builds my excitement as well as the introduction of a new villain and protagonist (cat woman).
5. This trailer represents main character who is a rich business man and another person who we assume is rich due to her being with other rich characters and also the way she dresses. The majority of the characters are also adults.
6. This trailer shows a very serious tone which combines well with the on-screen text in between each scene saying stuff including 'all hope is lost'. This makes me think that the film makers wanted us to know that Batman will face his toughest enemy due to it being the conclusion.

The Prototype

1. This trailer features music and sound throughout, speech in most of the scenes shown and also dramatic action. 
2. This film looks to be a science-fiction film judging by the situation and visual appearance of the main character who appears to be a machine.
3. The target audience for this film would be mainly males because of the way the characters look to be either police or militarized and the main character a formidable and intimidating male. Fans of sci-fi would enjoy this film too because the main character is a machine.
4. This advert makes me excited because of the down beat theme and also the music which adds suspense to the story which seems to be about a half man half machine being hunted.
5. The characters are represented as people with normal lives, probably working class or higher which normal jobs. Then there are the police/military characters who look like they should as typical military characters hunting the machine with black suits and a black helicopter.
6. The style and tone is very serious and informal because the way the character is portrayed and his situation is very abnormal and the characters and music increases the seriousness of their situation an the scenes suspense. 

Star Trek Into Darkness

1. This trailer includes music, sound and speech played by a voice-over. The scenes are shown to be dramatic action.
2. This film is a science-fiction and an action because of the explosions, spacecraft and also because it is a sequel to a popular Science fiction franchise. 
3. Due to the voice-over consisting of a male and also the main character I would say the target audience would be for males, however females would be targeted because the film tells a small romance story too.
4. This trailer makes me excited because of the dramatic action, the performance of the actors in the trailer and also the vast landscapes in the setting/locations.
5. The characters are represented as people that live abnormal lives compared to ours because the film looks to be set in a fictional world with fictional species. because of the science-fiction theme it is hard to pinpoint an accurate social class or background.
6. The style is serious because every character shown in the trailer appears to be showing serious expressions and body language and the voice-over also sounds serious. 

Bully

1. The trailer features music and speech which is diegetic (heard by the characters in the film) and is also a documentary/film which shows a fictional story upon a real-life problem that effects millions of people.
2. This genre would be a documentary film because it tells a particular story of a problem known as bullying and also looking at the trailer gives information on the effects of bullying.
3. The film targets everybody whether they are working or middle class or whether they are males or female because the problem shown in the film is a common problem that effects all kinds of people regardless of background, ethnicity or gender.
4. This trailer makes me realise how much of a problem bullying causes for people, it also made me realise how many people are affected. This is shown by the text that comes on a transition that 13 million children would be bullied that year.
5. The characters represented are based on real and normal/average people in the sense that they are working/middle class Americans that have normal jobs and the children go to schools like normal children do. 
6. The tone is serious because of the gravity of the problem that the characters face and also the performance by the actors which greatly increase the seriousness of their situation.