Textual Analysis of film trailers - 1

Textual Analysis

 
Skyfall

No. of close-up shots: 9

No. of medium shots: 9

No. of long shots:12

 The camera movements include a zoom (8 times) to make viewers focus on a particular subject or object which increases suspense in the trailer. Pans are used 4 times to keep pace of the action.

No. of locations: 35 – This follows the popular theme for bond movies that has lots of locations because bond’s career entails him to travel a lot.

In between shots the time was on average 1-2 seconds, a very fast paced trailer popular. The film also used non-diegetic sound (music) to emphasize the suspense.

 The Hobbit:

No. of close-ups: 17

No. of medium shots: 10

Long shots: 6

Zoom and pans out 5 times to set the scene the show the scale of the settings which were also used in a similar trilogy Lord of the Rings. Zooms in and pans to introduce the characters and focus on them in a large setting.

No. of locations: 20 – these films just like Lord of the Rings require many settings due to the scale of the novels that the films were based off. The average time between shots is 7 seconds in order to keep the pace low in order to show how large the settings are.

 

Lincoln:

No. of close-ups: 15

No. of medium shots: 22

Longshots: 5

Trailer includes two zoom outs and 4 pans, mainly to show the scale of what Lincoln had responsibility for during his tenure. Also to emphasize what mood/expression Lincoln has in a scene.

Contains 34 locations to show how big the civil war was and how Lincoln abolished slavery. Time in-between shots was an average of 4 seconds to emphasize that Lincoln is such an important figure that shots are slow on him.