Textual Analysis of film trailers - 3

Textual Analysis


Iron Man 3

1.  This film contains features including speech voice-overs and diegetic speech too. It also contains music and a variety of sound effects. It also includes dramatic action but only to an extent because the the editors wouldn't want to reveal the plot. 
2. This looks to be an action and adventure film which also involves a superhero theme based on previous movies and comic books.
3. This film would seek to target people that saw the previous films because of how successful they were and also people who are fans of the comics books of 'Iron Man' and would seek to watch films based on them. By looking at the characters males would want to watch this because of the action, violence and special effects (explosions) which are included.
4. This trailer definitely gets people excited including me because the previous films were a big success and by analysing the trailer the story looks good due to the characters performances and also the special effects.
5. In this film trailer a very wealthy billionaire is the main character who has a partner/love interest who also shares this wealthy lifestyle. The films which is similar to the last two mainly represents the upper class and successful of people in the story. 
6. This trailer is very serious yet informal advert because it is based on fictional comic books and therefore the character would look out of the ordinary which shows the informality. It is serious so that the viewers know the plot and the characters in it are either in danger and a test is to some of them to create suspense.

The Great Gatsby

1. This film trailer contains speech (diegetic) coming from a few major characters, the trailer makes large use of music because it sounds like the music is mostly focused on as a sound effect. 
2. This film looks like a drama film because it depicts and tells the story of characters lives and  what events effect/make their lives different and how that effects the plot.
3. The target audience looks to be of an adult age given the content of the trailer including late night parties and heavily dramatic drama scenes involving the characters.
4. The trailers makes me want to further read the book the film was based on or find out more about the settings because they look very different from the typical settings in the 1920's especially parties, which would link to their social class being wealthy.
5. A very wealthy social class is represented here and both genders are shown due to the party atmosphere of the scenes shown in the trailer when combined with the loud music. Adults most likely over the age of 18 are shown in the trailer.
6. This advert starts off informal and has a fun atmosphere to it due to the parties until the characters are introduced, by this time the atmosphere of the parties stays the same however the tone changes to a more serious story due to the performance by the characters mainly.

 Man of Steel

1. This trailer uses a large degree of speech to move the trailer forward, also includes music and  sound. The trailer also includes symbolism to make it recognisable by using the Superman logo.
2. From looking at the symbol we know it will be a superhero film which will contain a certain degree of adventure and action because most superhero films always include those elements.
3. The target audience would be large because many films have now come out to illustrate the superhero's action and his story and also linking to the fans of the original comic books. A lot of people enjoy action and adventure and it is seen as the most popular genre of film
4. This trailer makes me want to look more into Superman's life rather than just watching him save people, his background looks to be more important in this scene judging by the use of the camera and speech which explains his 'choices'.
5. A very rural area in which a working class social group is represented in this trailer, they are represented as very normal people despite the fact that the man is a super hero. He looks to be a young adult male.
6. This trailer is very serious in the way the music is played out along with the slow fade-in of each setting combined with the quiet non-diegetic speech used.

Textual Analysis of film trailers - 2

Textual Analysis

Taken 2

1.       Music and sound plays a big role in this trailer because the music is quite diverse, added non-diegetic sound is also present and consists of loud beats which add to the suspense of the films story which is about somebody’s wife being kidnapped.

2.       The Genre for this film would be an action thriller because the trailer shows a lot of fighting and violence. The trailer plays sound effects such as beats which add to the suspense and emphasize the thriller genre.

3.       This film by analysing the trailer is targeted at males because as a stereotype males are associated with violence, fighting and guns which are what is mostly shown in the trailer.

4.       The trailer mainly makes you excited because of the fast paced camera shots and the non-diegetic sound and music which also persuades the viewer to want to watch more or what to know what comes next. The usage of a wide variety of camera shots and movement including the establishing panning shot of the city of Istanbul.

5.       Two males and two females are shown in the trailer; the males are both represented very strong and intimidating in comparison to the females who play as the victims of the movie and are what is commonly known the ‘damsel in distresses’.

6.       The style of the advert is serious  in order to emphasize the gravity of the situation the main protagonist finds himself confronted with an enemy who is head of a very dangerous crime organisation has the responsibility of taking back hisloved ones.

Cloud Atlas

1.       This trailer contains mainly speech and voice-overs are also included, the trailer also contains music and sound, several pieces of music are used as well the films sound effects.

2.       This film appears to be an adventure film because the trailer is over 5 minutes long and includes a very diverse range of locations many times.

3.       I would say the target audience for this would be very broad, both genders male and female because by analysing the trailer it seems to tell the story of both males and females which would relate to both genders.

4.       This film brings out a variety of emotions and feelings because the music and speech combined with the music and the powerful locations and colours, lighting etc. makes it look exotic.

5.       In the trailer seems to depict a variety of social classes with many backgrounds, ethnicities and ages. They’re represented differently to one another.

6.       The tone of this film trailer looks serious because it features a variety of scenes and in those scenes all of the characters have the body language and grave expression which shows they are serious.

Textual Analysis of film trailers - 1

Textual Analysis

 
Skyfall

No. of close-up shots: 9

No. of medium shots: 9

No. of long shots:12

 The camera movements include a zoom (8 times) to make viewers focus on a particular subject or object which increases suspense in the trailer. Pans are used 4 times to keep pace of the action.

No. of locations: 35 – This follows the popular theme for bond movies that has lots of locations because bond’s career entails him to travel a lot.

In between shots the time was on average 1-2 seconds, a very fast paced trailer popular. The film also used non-diegetic sound (music) to emphasize the suspense.

 The Hobbit:

No. of close-ups: 17

No. of medium shots: 10

Long shots: 6

Zoom and pans out 5 times to set the scene the show the scale of the settings which were also used in a similar trilogy Lord of the Rings. Zooms in and pans to introduce the characters and focus on them in a large setting.

No. of locations: 20 – these films just like Lord of the Rings require many settings due to the scale of the novels that the films were based off. The average time between shots is 7 seconds in order to keep the pace low in order to show how large the settings are.

 

Lincoln:

No. of close-ups: 15

No. of medium shots: 22

Longshots: 5

Trailer includes two zoom outs and 4 pans, mainly to show the scale of what Lincoln had responsibility for during his tenure. Also to emphasize what mood/expression Lincoln has in a scene.

Contains 34 locations to show how big the civil war was and how Lincoln abolished slavery. Time in-between shots was an average of 4 seconds to emphasize that Lincoln is such an important figure that shots are slow on him.

TV Advert Questions

TV Advert Questions

National Accident Helpline

1. One of the features of this advert is Dramatic Action  because the advert shows a mini story being told, the women walks into the workplace, has the accident which is the complication and then receives her compensation which is the resolution stage.

2. This advert would be classed as a Dramatisation because the advert has a story and also a hero to it which is the product rather than the main subject because the product is what produces the resolution at the end and completes the story. the advert has a beginning, middle and an end and the women is also telling the story as it happens on screen.

3. This advert looks to be aimed at both genders because accidents like this can happen to both genders, despite there being no men shown in the advert. For age it would be 18+ adults because the advert looks very professional in an aesthetic way and both subjects in the advert are also adults in a workplace environment.

4. The image constructed from this advert would be that it improves the viewers confidence because when they have an accident at work they know who they can trust to receive the compensation they deserve, one close up shot in particular is focused on the check received to the victim of the accident (£5000) whilst at the same time diegetic speech "I was really pleased" emphasizes the confidence that this could impact on viewers who are in a similar workplace.

5. This advert appears to display a working class sort of social group since the person being given the compensation looks to be in an average workplace and normally richer classes wouldn't care as much for compensation. The working class in this advert are shown to be quite formal and polite when telling the story and seemed rather paranoid about having to pay a lot of money in repairing the damage. The gender (female) also appears to be shown in a professional manner, probably because the advert is supposed to evolve around the working environment and this of course sets a good example of that, for example the woman who was not in the story is wearing very formal clothing.

6. The tone of the advert is serious and formal, i think this because of the formal costumes, the tone of their voice which is calm and they also don't use any slang English. The colours also seem to be very simple.

Powerade


1. This advert has music and sound which is a song about a 'personal Jesus', this relates to the drink. It has dramatic action and the product is in effect during the advert which is shown as demonstrative action.

2. This advert is a dramatisation, the man is show from start to end in outrunning the train and completing the advert at the end by completing the train run. The subject also drinks the product and it is also shown used and taking effect.

3. Men are the main target audience, around the late teens-adults because the voice in the advert saying "Powerade" is very masculine and the subject is also a male who is very psychically fit.

4. In many ways the advert makes you cooler and also improves you because due to the fast camera movements (tracking), shaky camera, very fast pauses between shots and also the music helps to emphasize that if you drink Powerade you will become stronger and fitter and have more endurance so that will make you feel very improved when you go to buy a drink.

5. It is mainly males that are represented here who are a late teens and are presented a being fit and junkies for adrenaline which means that they like to do crazy stunts often.

6. This advert is deliberately informal and funny  probably because if the advert shown in a formal and serious way then Powerade would look like a boring drink to most viewers.


Phil Collins "Gorilla Drummer" Cadbury

1. Since this advert has no logical story or symbol, we could say that it has music and sound as its main feature, the drums which go in tune with the Phill Collins song . The song however does not provide a story but it may provide the mood.

2. This advert is very peculiar in the sense that it does not demonstrate the product being used, nor does it tell a story or narrate a documentary. However it does do something interesting that could be related to the question; There is no mention or showing of the product until the very end of the advert, this is a strategy that Cadbury uses in many of their adverts to make the viewer want to keep watching the advert because they want to know what is being advertised.

3. Due to the music being played in the background which is a song that is decades old so maybe adults would be appealed by this advert due to listening to that track. Younger audiences would be appealed because of its nonsensical nature.

4. By analysing the diegetic sound and music and the fact that the advert does not make sense makes you feel that the advert says that their chocolate will taste the best because Cadbury's have the best and most ridiculous adverts.

5. There are no social groups represented in the advert but it is clear that the advert is drawn towards more younger audiences due to its nonsensical theme.

6. The style and tone of the advert is very informal and funny and i think this si the case because it makes it more recognizable as a Cadburys advert because their adverts are always the ones that don't make any sense.


Injury Lawyers 4 U

1. This advert appears to revolve around speech as the main feature because the majority of the information the viewer gets from the advert is from the person speaking.

2. This is an advert that uses the famous faces method, although the person in the advert may not be know to a lot of people he is still regarded as a famous person (Billy Murray). It is also a sales pitch with a spokesperson.

3. The target audience for this product would be probably adults at a young or old age, social classes would mostly be working class because they would be the ones struggling to find compensation for accidents.

4. This advert really gives you the obvious choice for when you do have an accident and could make you feel more happier about the eventuality when you do have an accident that you know a good place to look for compensation. This is emphasized by the the camera shots that change depending on what the spokesperson is saying, for example when the person makes a clear message saying "They're real lawyers" the camera cuts to a close up to show just his face to emphasize what he said. The diegetic sound also slightly increases volume as he says this.

5. The more middle aged and middle class social groups are represented here because the only main subject is a person of that group/class. If we look in the background there appears to be a cafe sort of setting with a wide variety of customers which may link to the social groups represented as being almost everyone that has a job/accident.

6. The style and tone of this advert is very formal and serious, i think this is the case because the subject is a very serious matter and humour being added to accidents would not make a good, professional case for a company committed to compensation from accidents




Walker Crisps

1. Voice over speech is used towards the end of the advert, this is so the viewer understands the advert completely and a slogan is also given: "No more Mr. nice guy". Music and sound is also added.

2.  This advert uses the famous faces method, the main subject in this case is Gary Lineker who is a well known former footballer and sports TV presenter. He is featured in every walkers crisps advert which helps makes the ads improve recognition.

3. The target audience for this product i think is everyone ranging from children to adults, this is because you see a child enjoying the crisps, then handing it to the adult only to result in him enjoying them too. It could be mainly males as they are the main focus in the advert who enjoy the product.

4. Due to the non-diegetic and very cheerful music the advert makes you more happier because you have the crisps that everybody wants. You think everyone wants them because in the advert the adult is seen taking them from a child and then running away, I know this because of the child's performance that he wanted the crisps back.

5. Families are definitely represented and they are represented in quite a normal way, the father wanting to have what his son is having and feeling the right to take whats his and then being quite joyful with his son. I know its a family because of their expressions when sitting next to each other and when the man snatches the packet off the child.

6. The tone and style of the advert is very funny, I think this is the case because of the way the humour had to be portrayed in this scene in order to make the advert work and for people to want the crisps simply because children's fathers are taking them off their sons.



Maltesers

1. This ad contains speech and voice overs and in a way demonstrative action which is linked to the end of the video.

2.  This advert is in a way a demonstration advert, I think this because when the two women eat the product one of them mentions the amount of calories and the other says that is isn't naughty to eat one, meaning that it is low in calories. Then they try to find an alternative way to be "naughty" with the two males because the Malteser was low in calories and was not "naughty" to eat one.

3. The target audience would probably be females because the two of them in the advert both share an interest in them, whilst the males are sleeping and don't show much interest.

4. This product is something that makes you more attractive in a way because one of the main messages of the advert is its low calories which will make you want more without gaining weight. This message is shown from the voice over at the end "You'll have to find other ways to be naughty" i.e eating the Maltesers will not increase your weight significantly.

5. Adults are represented here around the ages of 25-35 and probably working class due to the simple setting and clothing (mise-en-scene) and are represented as women who care about their weight/bodies.

6. This advert is funny, which is definitely emphasized at the end with the "alternative way to be naughty" and also has a slight undertone of seriousness due to the low calorie amount.


M&S Peter Kay

1. This advert contains music and sound with the music setting the very cheerful and positive mood and leads the advert to a conclusion also.

2. This advert is definitely a song-and-dance production because there is very limited speech and all of the different scenes involve dancing with the same music track playing to accompany it. It also utilizes the famous faces (Dannii Minogue and Peter Kay).

3. This advert looks to be targeted at females because of the majority of the cast which includes a star guest (Dannii Minogue) with the exception of a few males.

4. To the females watching the product (which look to be clothes) would make you more attractive due to the advert making the products look fashionable. For example the performance of the dancing combined with the diegetic music help emphasize the products popularity.

5. There are many social groups associated with this advert, who are mainly young adults and teenagers and also from different ethnicity and social classes. This may be because the clothes at M&S are suited for a very diverse consumer which could increase popularity.

6. This advert is very informal and very humorous, which is also emphasized  by the comedian Peter Kay being involved. This may be because the advert is trying to tell the viewer that the products are good to wear and make them feel attractive that they want to dance. This could also relate to the Christmas atmosphere and theme of the advert.


Lawson Taylor

1. The advert contains a voice-over which, throughout the advert, tries to connect with the audience by using a persuading style of saying things like "You can concentrate on things that matter to you most". The advert also uses music which emphasizes the positive effect of the subject in the advert received the compensation.

2. This advert is a cross between a sales pitch and a demonstration, a sales pitch because there is some information displayed on the screen as well as the voice over simply telling the viewer what the product is for. A demonstration because we see the subject receiving her compensation, however we do not see the accident.

3. The target audience for this product is for anyone really that has an accident or is perhaps looking for a better product that can do the same job, i.e. receiving 100% of the compensation.

4. By reviewing the non-diegetic sound (music) and the voice over as well as the positive expression of the performance and also the very positive and appealing setting the advert seems to construct the image that the product improves you.

5. A female is represented in the advert which also is combined with the female voice-over with a social class of what looks to be middle class by analyzing the setting.  

6. This advert look quite formal and also informal in a way because the very useful information  shown on screen tied with the simple explanation of the product also emphasizes the seriousness of the advert, but due to the casual style of the subject and music it looks to be informal too.